Brand Extension

After much deliberation and research, I decided to make a brand extension that is for pre-teens.  I feel like this market has a lot of potential, but no one has yet to make a successful beauty line for young girls.  The company already has an organic line, several lines just for women, a mens line, several fragrance lines, prescription products, pet products, etc... The only hole I could find is for young girls.  Working at Clinique, each day I have young girls come in with their moms who want to start wearing makeup, but there really is nothing for them.  The make-up will be designed especially for them so they can maintain their youth, and the skincare products will be basic as well.  Girls can never too young to start taking care of their skin.  I think that this extension could easily become part of the Clinique brand.  With a name like Clinique behind it, it is destined to do well.

My four products will consist of both make-up and skincare products.

A lipgloss in sheer colors with fruity scents.

A sheer pressed powder in a full range of colors.  Made for sensitive skin and easy to remove with soap and water.

A face wash that has a fresh scent and is non-irriating.

A light moisturizer that is oil-free and will keep their skin hydrated.

The pictures are just ideas of how I think the products should be represented.  The packaging will be simple and youthful, not tacky.  It is all about making the girls feel good.

These four products would be a great start because they are the most basic items that should be in any young girls beauty regimen.  Girls are starting to wear makeup younger and younger these days, so there should be a brand that is made just for them and is good for them.