I had to take a different approach for my advertisement because of two reasons. The first reason is because my company encompasses so many brands and the other reason being that cosmetic lines do not put out product information this far in advance. I wanted to make a general advertisement that could be used for the Spring 2012 season to make everyone aware of how great the company is. Most of the time cosmetic company's existing products are where they make the most profit. My online advertisement is similar to a lot of the Clinique advertisements that are used in magazines and online. They have one big catch phrase, and then there is a witty, matter-of-fact paragraph at the bottom explaining everything. I chose to do an advertisement that incorporated all of the brands under the umbrella because I don't think that people realize how many brands are owned by Estee Lauder. How I see it is that as long as someone is using an Estee Lauder brand, it is benefiting the company no matter which brand it is. I wanted it to be simple. It seems like it has a lot of words, but I think that the words are powerful enough to hold their own, without a lot of pictures.
Why choose 1 when you can have all 27?
The Estee Lauder Corporation encompasses around 27 brands. Ever heard of Clinique? MAC? Origins? These are all part of the Estee Lauder Corporation. Using these brands means that you are using some of the most advanced products in the world. We look forward to bringing you some amazing new products in spring 2012.
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